Born from the soul of its founder, Giselle Celaj, a certified gemmologist and modern romantic, the Maison was created on a single belief: jewellery is not only worn, it is felt. Each creation is emotion made tangible, a fragment of life captured in light.

From her earliest years, Giselle explored the world with great curiosity. In Barcelona, she discovered the freedom of bohemian artistry. In Madrid, she found the poetry of tradition and the quiet power of authenticity. London refined her sense of balance and cosmopolitan elegance, while Dubai revealed the allure of grandeur, rare diamonds, and unapologetic splendour. Yet it was in Italy, where she grew up surrounded by artisans and the eternal beauty of design, that her true foundation was formed. There, artistry, heritage, and craftsmanship became part of her very nature.

From this journey of contrasts, Giselle created CELAJ, a Maison that lives through harmony. Intimate and bold, modern and eternal, delicate and defiant. Each jewel is handcrafted in Milan, Italy, in 18k gold, adorned with ethically sourced gemstones and conflict-free diamonds, reflecting her vision of beauty that is both emotional and enduring.

CELAJ is not just jewellery. It is the language of the heart, translated into light.